Advanced Presentations by Design: Creating Communication that Drives Action

Advanced Presentations by Design: Creating Communication that Drives Action

Language: English

Pages: 224

ISBN: 1118347919

Format: PDF / Kindle (mobi) / ePub

Advanced Presentations by Design: Creating Communication that Drives Action

Language: English

Pages: 224

ISBN: 1118347919

Format: PDF / Kindle (mobi) / ePub


Based on extensive research studies from the fields of communication, marketing, psychology, multimedia, and law, Advanced Presentations by Design, Second Edition, provides fact-based answers to the most-often-asked questions about presentation design. The book shows how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts.

The book's accessible 10-step Extreme PresentationTM method has been field-tested in organizations such as Microsoft, ExxonMobil, HJ Heinz, PayPal, and the Executive Office of the President of the United States. Written from the perspective of a marketer and business manager, this new edition offers practical, evidence-based advice for bringing focus to problems and overcoming challenges. The book offers practical guidelines for:

  • Structuring Stories: The book presents the SCORE method for sequencing data (Situation, Complication, Resolution, Example) into a powerful story that grabs the audience's attention at the beginning and holds it through to the end.

  • Using Graphics: The author provides numerous examples of charts and other graphics, explaining which can help you best present your data.

  • Setting Goals for Presentations: The book reveals why it's important to set measurable objectives for what you want your audience to think and do differently after your presentation.

This comprehensive resource offers a proven process for creating a presentation that gets noticed and compels your audience to take action.

Praise for Advanced Presentations by Design

"Shocking but true: You don't have to be Steve Jobs to create presentations that your audience will enjoy and that will also get you results. Even for everyday presentations, I've found that Dr. Abela's unique approach helps you replace crushingly dull and overlong presentations with fresh work your audience really cares about and that you actually enjoy creating!"

—Sanjay Acharya, Vice President, Akamai Technologies

"Advanced Presentations by Design is the best researched book on presentation design that I've ever had the privilege of reading. I recommend it for those of you who want the confidence of knowing how best to plan and design successful presentations."

—Gene Zelazny, author, Say It with Charts and Say It with Presentations

"This book is essential for any executive who doesn't have time to wade through sixty-page PowerPoint decks. You will want to make this book required reading for all your staff."

—Stew McHie, Global Brand Manager, ExxonMobil

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result of receiving these new details from you? If neither their thoughts nor their actions will change because of your presentation, then perhaps you should not be giving the presentation. If you do expect that their thoughts and/or actions will change, then those very changes are probably your presentation objective. What if you don’t know what they think right now? Try to find out. There is usually no need—and no time—to do an all-out needs assessment. A simple email with one or two questions

conditions have changed Not serving needs of constituents/clients adequately Goals not appropriately aligned with constituent needs Unacceptable Outcomes Suboptimal Decisions Information Lack of information to make best decision Lack of adequate, timely metrics —hard to gauge real situation Inadequate understanding of constituent/client needs/ values Lack of new insights Policy Wrong goals or mission Not updated to meet changes in law, priorities, or technology Organization Bureaucracy limits

whole-organization view, so that all parties can see all the factors at play and understand how your proposed solution is indeed the best overall solution. Present the problem, the alternative solutions, and the criteria for evaluating the alternatives. And then take your audience through the logic, as dispassionately as you can, so that they will see that, as painful as it is, your proposal is the right way forward. For example, let’s say that the problem you have identified is that the

government. Obviously, emotions were running high, especially because (since there were many more black than white voters) the outcome was a forgone conclusion. Afrikaners felt threatened by what the future might hold for them, and blacks felt liberated and able to make aggressive statements in public showing their new-found ‘power.’ Afrikaners in rural areas felt especially threatened. During this time I was asked to do research among the black miners in a rural coal mine, to establish what they

little content on each, and so it is no wonder that your audience will be reading ahead—there’s so little on each slide. Properly done, each conference room style slide will be so rich with relevant information that your audience will not want to be reading ahead. One other benefit of handouts for conference room style presentations is that they avoid the apparent tension between presenter and audience that comes from one having control of the projector, while the others do not. When one person

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