Design Elements, Typography Fundamentals: A Graphic Style Manual for Understanding How Typography Affects Design
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Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!
perfectly, as a modest face conveys supporting text. Think first of the text and its typesetting needs, then make appropriate choices. david březina 2 Beatrice Warde, “On the Choice of Typeface,” in Texts on Type: Critical Writings on Typography, eds. Steven Heller and Philip B. Meggs (New York: Allworth Press, 2001), 196. 70 D E S I G N E L E M E N T S Typography Fundamentals Determine the medium, users, and viewing conditions. Typefaces for environments observed from a distance vary greatly
Organics packaging typography is fresh and elegant. Serif Filosofia and san serif Gotham are the dominant typefaces. The designer’s lettering (with a color splash) marks the products’ names. Handwriting combines with the type and adds a human touch. one love organics O N T Y P E F A C E S In Combination 77 Bodoni and Univers unite in identity materials and menus for the New York City restaurant and cocktail bar Compose. Bodoni directs the eye to names, menu items, and prices. Its poised
Style from the Earliest Letterforms The Complete Manual of Typography: Robert Bringhurst to the Latest Digital Fonts A Guide to Setting Perfect Type Hartley and Marks Robin Dodd James Felici Adobe Press Hartley and Marks An Essay on Typography Eric Gill David R. Godine 148 From Gutenberg to OpenType: An Illustrated History of Type University of Chicago Press D E S I G N E L E M E N T S Typography Fundamentals G Geometry of Design: L Letter Forms Letterwork: Studies in Proportion
firstname.lastname@example.org email@example.com Patrick L Crawford addiscreson.com blokdesign.com 1044 Valencia St., #1 Despina Aeraki David Březina USA San Francisco, C A 94110 Giota Kokkosi Potocká 42 firstname.lastname@example.org 47 Troias str. Brno 623 00 patricklcrawford.com 11251 Athens Czech Republic Greece email@example.com firstname.lastname@example.org davi.cz aeraki.gr D Design Sense Patteelstraat 24 8900 Ieper (Ypres) Tyler Brooks Belgium Kristín Agnarsdóttir 612 Broderick St.
Paul 126, 127 Sowersby, Kris 55 uppercase 44 Redick, Joy 55 spatial factors 105 U R W Studio 55 Reed, Jesse 51, 69, 78, 92 spines 35 Usherwood, Leslie 58 reflexive serifs 43 spurs 35 Utopia 98 Refrigerator Deluxe 111 Stag 60 Renner, Paul 61 Stan, Tony 55 Ribeiro, Rui 56 stems 35 Vendetta 58 rivers 117 Stencil 55 Vitesse 96 Rockwell 59 Stomper 55 Volta 60 Rogers, Bruce 58 Strandell, Strom 15 von Döhren, Hannes 61 Rooney Web 28 stress 41 von Ompteda, Karin 144