Design Is the Problem: The Future of Design Must be Sustainable
Format: PDF / Kindle (mobi) / ePub
Product design can have a tremendous impact on the world in terms of usability, waste, and resources. In Design Is the Problem, Nathan Shedroff examines how the endemic culture of design often creates unsustainable solutions, and shows how to ensure that design processes lead to more sustainable products and services.
"If a sustainable world is to be less about stuff, and more about people, what should designers design? Nathan Shedroff challenges designers to focus on what the experience of a sustainable world can be like. I hope every designer will read this book: they ll be inspired to learn that even as they stop creating stuff, there s still a lot of work for them to do."
John Thackara, creator of the Door of Perception conference, author of In The Bubble
"Nathan Shedroff has demonstrated a new discipline as a design deviant. He deviates from the norm of cause (perceived need) and effect (delightful fetish) to question whether we can design to fulfill experiences or true needs by crafting not what is simply less, but something different. This is an opening volley for the next new economy."
Ric Grefe, Executive Director, AIGA
"Design is the Problem illustrates that, when done intentionally and thoughtfully, design can be the solution to our most pressing social and environmental challenges. The book is a comprehensive primer for anyone interested in redesigning not just products, but the way we do business, the way we address problems, and the way we envision and forge our future."
Simran Preeti Sethi, co-host/writer of Sundance Channel s "The Green" and contributing author to Ethical Markets: Growing the Green Economy
Sites 499 502 502 503 Index Acknowledgments Photo and Illustration Credits About the Author vii Table of Contents 510 529 532 534 Design Is the Problem: The Future of Design Must Be Sustainable By Nathan Shedroff Rosenfeld Media, LLC 705 Carroll Street, #2L Brooklyn, New York 11215 USA On the Web: www.rosenfeldmedia.com Please send errors to: email@example.com Publisher: Louis Rosenfeld Editor/Production Editor: Marta Justak Interior Layout: Susan Honeywell Cover Design: The
about how markets work that date back decades and ignore environmental and social values. For example, our markets assume that the value of money decreases over time. This is why interest exists: to compensate for getting back less value than what you loaned. However, this doesn’t have to be the case. It’s simply an agreement in our economic models. We could have just as easily created a model that assumed the opposite. Again, this is about design. 58 Chapter 2 How Is Sustainability Measured?
planet (the sky). www.saatchis.com/birthofblue xxxi Introduction Design Is the Problem by Nathan Shedroff Rosenfeld Media, 2009; version 1.0 human needs on all levels, as well as those of other systems. Sustainability means more than all of this. It refers to human and financial issues as much as environmental ones. The systems perspective inherent in sustainability encompasses cultural impacts as well as ecological ones, financial constraints as well as physical limits, and heritage and
Get over the guilt or shock or outrage or embarrassment or disagreement now, because none of it will be useful to you going forward. And we have a lot of work to do. Design that is only about appearance, or margins, or offerings and market segments, and not about real people—their needs, abilities, desires, emotions, and so on.—that’s the design that is the problem. xliv Introduction CHAPTER 1 What Is Sustainability? What Is a Systems Perspective? Diversity and Resiliency Centralization and
address why you can’t do everything. And, just possibly, in the process you may find that you can address more aspects than everyone around you suspected—which is quite often the result of good design. Constraints are a challenge for designers, not a limitation. One serious problem for designers is that, even with a systems approach, there are few tools in existence that wrap these issues together. Instead, designers must learn to patch together a series of disparate approaches, understandings,