Designing For Emotion
Format: PDF / Kindle (mobi) / ePub
Make your users fall in love with your site via the precepts packed into this brief, charming book by MailChimp user experience design lead Aarron Walter. From classic psychology to case studies, highbrow concepts to common sense, Designing for Emotion demonstrates accessible strategies and memorable methods to help you make a human connection through design.
relationships with an audience only to the extent that it’s unique and authentic. If it’s used as a gimmick, it can have the opposite effect. As we saw in Chapter 2, our brains are hardwired to detect things that are good for us or bad for us. People will notice contrived, inauthentic personality in a design, which will send them packing and ensure that they’ll never trust your brand. Carbonmade (http://carbonmade.com), a clever little web app that helps people design elegant portfolios,
inspire confidence in a company that could play a central role in your career. After Able Design (http://designedbyable.com) rebranded Blue Sky, Squared Eye designed a website showing Blue Sky Resumes as a clear choice for young, tech-savvy professionals who don’t want to be just another applicant in a pile of resumes. By narrowing down the audience, Squared Eye enjoyed creative latitude to design a brand personality, avoiding the generic, design-for-everyone approach that so many other résumé
that the biggest impact the site design made has been to pre-convert prospects into clients—in other words, they are already convinced before they contact us. Hence the almost 50% boost in our conversion rate. Shortly after the redesign, Oprah Magazine’s Creative Director contacted Blue Sky Resumes asking to feature them in an article about performing a career makeover for some deserving women. Why did Oprah Magazine pick Blue Sky? Because their website presented them as a human company that
repeatedly in nature, including the human form. We’ve used this concept for thousands of years to create art, architecture, and designs that are universally perceived to be beautiful. Though our minds may not be conscious that the golden ratio is present in architecture such as the Parthenon or in a design like the iPod, our subconscious immediately sees a pattern of beauty that we know is also present in our own bodies. If you’ve ever read Robert Bringhurst’s brilliant book, The Elements of
aesthetically pleasing, and usable. Their clean, elegant design makes their products and software easy to use. Apple bakes the aesthetic-usability effect into everything they make, and it keeps their customers coming back. But Apple fanaticism connects directly to their mastery of emotional design. When Steve Jobs concludes a product demo with “We think you’re going to love it,” he truly believes it. It’s no mistake that he uses the word “love,” as their design ethos demonstrates that Apple