Double Your Freelancing Rate
Format: PDF / Kindle (mobi) / ePub
Retail-esque upload, though the book was found rather than purchased.
You want to charge your clients more, but you're unsure about where to start. Most of us are clueless when it comes to pricing. Sure, we're great technically — we can design a beautiful site, craft solid code, or write great copy — but we're not all the great at selling ourselves at a higher rate.
What if you knew what clients were looking for? What if you had a framework for proposing projects at significantly higher rates than you're charging today? What if you knew how to respond to pushback?
What if you could double your freelancing income?
Over the last two years, my course has helped over 5,200 freelancers earn more money for the same amount of effort. Like you, they became a freelancer because they wanted more freedom and flexibility. But too many of us just reverse engineer our previous salaries or use a "rate calculator" to figure out what we should be charging, and end up worse off than we were when we had a full time job!
Once you're able to understand why people buy you'll be able to reposition your services and price in a way that is best for you AND your client. Here's the thing: No one has ever hired you for your design, development, marketing, writing, etc. skills. Clients don't care about that — but we do... it took us years to get to where we are now!
Clients want to understand how you're going to be an investment. They want to make sure that if they pay you that they make more than they're paying.
This means you need to understand the problem behind each project. I like to call this the "proxy pain". What's really making someone willing to take out their checkbook and pay you?
Brennan Dunn is the founder of We Are Titans, a consulting firm based in Virginia. He's also the author of Double Your Freelancing Rate and The Blueprint, books that have helped over 5,000 consultants learn to price their services and get more clients, the co-host of The Business of Freelancing Podcast, and the guy behind the Freelancer's Weekly newsletter. When not writing words, he's writing code for his SaaS application, Planscope.
individuals with a business-specific project in mind have been the best clients. 61 I've also launched a training business this year that has led to a handful of client work as well. I'm already positioned as an expert in the minds of my students, so it's pretty easy to state my consulting rates ($150/hour, and increasing) as higher than my training rates (was $95/hour, then $120/hour, now $135/hour). HOW DO YOU COMMUNICATE VALUE WITH YOUR CLIENTS? With students, value is clear. I've worked
on the Internet, and that got a bunch of new people to my personal website, including people who enjoyed my work and wanted to hire me. HOW DID YOU GET YOUR FIRST FEW CLIENTS? My first two clients found me through one of my hit projects, iTunes Instant. And then it was all referrals. My first client sent me a quick email and said, "Hey! I really love the iTunes Instant app you made. And our company had an idea of developing a system that deals with iTunes. I think you skill set fits well,
conversation you have with someone who might be in the market — now or later — to hire you. Plant seeds for your business wherever you go. When I was building up my list of business contacts, I went to a ton of meetups and drinkups for small-business owners. Initially I began with saying that I did “web development,” which is a lot 93 like saying to a future homeowner that you cut wood or run copper wires for a living. The best way to build business relationships that, in turn, convert to
freelance professionals feel they aren’t getting paid enough, we need to go beyond dollars and cents and investigate how and why we price the way we do. Truth be told, most freelancers haven’t really thought all that much about their rate; usually, asking around or a lot of Googling leads them to a figure. I have one goal with this book: to convince you that you’re worth more than you’re currently charging, and then to get you to do something about that. I’m not going to butter you up with
up getting my first client in a month and have been in business since. HOW DID YOU GET YOUR FIRST FEW CLIENTS? Basically word of mouth and referrals. I spent a lot of time on forums, mailing lists, and blogs trying to be helpful. I ended up emailing with a few people and they knew some people who were looking for developers. I'm still working with one of these clients, 5 years later. WHAT TYPES OF CLIENTS DO YOU PREFER WORKING WITH? 46 I've worked with a variety of clients: new tech startups,