Mass Media in a Changing World

Mass Media in a Changing World

George Rodman

Language: English

Pages: 528

ISBN: 007351201X

Format: PDF / Kindle (mobi) / ePub

Mass Media in a Changing World

George Rodman

Language: English

Pages: 528

ISBN: 007351201X

Format: PDF / Kindle (mobi) / ePub


Mass Media in a Changing World introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. The new fourth edition features coverage of new media and the significance of mobile media in mass communication including new sections on the convergence of economics of the online and mobile industries and the history of mobile media.

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also acts as a form of feedback. contact; even with a webcam, you are talking to merely a facsimile of another person. Mediated interpersonal communication is also different from mass communication. In mediated interpersonal communication, a message doesn’t go out to a large audience, it isn’t produced by professionals, and it allows a considerable amount of interaction and feedback (although not as much as face-to-face communication). Converging Communication Media The distinction between mass

taking place. Rumors of suicides and attempted suicides were rampant. A team of researchers at Princeton University sought to determine what the true extent of the panic was, why this broadcast frightened people when other science fiction broadcasts did not, and why it frightened some people but not others.11 Ratings services estimated that 32 million people were listening to their radios that night. By examining those data and comparing them with other sources, the Princeton researchers were

Close-Up on Controversy: The Many Meanings of Censorship, 30 Close-Up on History: Philo T. Farnsworth: The Unknown Father of Television, 284 Close-Up on Controversy: Does Pop Culture Make Us Smarter?, 61 Close-Up on History: The Internet’s Cold War Genesis, 321 Close-Up on Controversy: A Victim of the Blockbuster Syndrome?, 85 Close-Up on History: The Hindenburg Story, 359 Close-Up on Controversy: The Power of the Independent Press, 132 Close-Up on History: Rebuilding the Rockefeller

Post, were “society-making media,” in that they encouraged a sense of communality. Newer media, which include hundreds of cable and satellite TV channels, the unlimited resources of the World Wide Web, and the incredibly diversified and specialized print media, are “segment-making media” because they encourage audience fragmentation. Other studies look at the effect of media on social life. They note that people are losing their connections with the group and political life of their communities

a Web site, will get readers to want more of the same and eventually buy the book. Excerpts also add to the “buzz,” or hype, that says that something big is being published. Publishers used to be able to sell excerpts to magazines for tens of thousands of dollars, but as magazines realized the promotional role they played by printing excerpts, they demanded lower prices, usually just a few thousand dollars. Whole chapters are now routinely made available on the author’s, publisher’s, or

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