The Graphic Designer's Guide to Better Business Writing
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Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
from a well-known leader in the design field. Spotlight On MICHAEL BIERUT/PENTAGRAM: BE READY FOR ANYTHING More than twenty years ago, I served on a committee that had been formed to explore the possibilities of setting up a New York chapter of the AIGA. Almost all of the other committee members were older, well-known—and in some cases, legendary—designers. I was there to be a worker bee. For the committee’s first meeting, I had made a list of all the designers I would love to see
else (at least starting out), outweigh the cons. Degree in hand, you’re ready for the “real” world. Ideally, you’re reading this book before graduation so you’ll know how to launch your career once school ends. And you still have time to line up internships (also known as on-the-job training or practicum) so you’ll be able to include real-world working experience on your resumé. Another career tip is to make time to be involved in campus chapters of professional organizations. Too little time
nerves) or use fillers or slang in your speech (such as you know, uhmm, like, cool). It’s up to the interviewer to set the tone (formal or informal) and pace of the meeting, so take your cues from his or her lead. Usually there will be a few minutes of chitchat before getting down to business. Interview Questions At some point, the interviewer will start by asking to see your book or else move into questioning mode. Let’s pretend questions come first. You’ve already practiced your responses in
gleaned from design professionals: • Never leave home without business cards and brochures • Pass out your business cards at every opportunity • Keep the cards you receive for your database • Attend meetings or workshops to stay current about issues in your field • Volunteer to write an article for your alumni magazine • Offer to present a talk at a professional meeting Advanced Networking Strategies As you become more comfortable with networking, you quickly realize that the more people
staff interruptions during a meeting sends the message that you’re a very important person who is much in demand. Just remember that these nonverbal messages have more of a chance of offending than they do of impressing the receiver. It’s better to let your work indicate your importance and desirability. Most successful designers believe in punctuality as a sign of professionalism. ACTIVE LISTENING One of the most important business communication skills you should develop is that of active