The Myths of Innovation

The Myths of Innovation

Scott Berkun

Language: English

Pages: 248

ISBN: 1449389627

Format: PDF / Kindle (mobi) / ePub

The Myths of Innovation

Scott Berkun

Language: English

Pages: 248

ISBN: 1449389627

Format: PDF / Kindle (mobi) / ePub



In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world.

You'll have fun while you learn:

* Where ideas come from
* The true history of history
* Why most people don't like ideas
* How great managers make ideas thrive
* The importance of problem finding
* The simple plan (new for paperback)

Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas.

"Small, simple, powerful: an innovative book about innovation." -Don Norman, author of Design of Everyday Things

"Insightful, inspiring, evocative, and just plain fun to read... It's totally great." -John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC)

"Methodically and entertainingly dismantling the cliches that surround the process of innovation." -Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com

"Will inspire you to come up with breakthrough ideas of your own." -Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum

"Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick." -Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation




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Five Revenge Tragedies: The Spanish Tragedy; Hamlet; Antonio's Revenge; The Tragedy of Hoffman; The Revenger's Tragedy

A Companion to Ancient Epic

The Sinking of the Titanic and Great Sea Disasters: Thrilling Stories of Survivors with Photographs and Sketches

The Quartet: Orchestrating the Second American Revolution, 1783-1789

City of the Century: The Epic of Chicago and the Making of America

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

the Western Renaissance, Enlightenment, and Dark Ages without looking at the entire environment? >From this viewpoint, individuals pay a large debt to factors beyond their control. [102] Malcolm Gladwell’s book Outliers: The Story of Success (Little, Brown and Company, 2008) makes similar claims about often-overlooked factors in success stories. [103] In The Engines of Our Ingenuity, John H. Lienhard writes, “That riddle dogs all of science. Equally futile arguments rage over who discovered

at killing features.[167] The team’s ability to focus on the core constraints—elements necessary for successful innovation—is what made the greatness of the Pilot possible. Framing the problem by picking strong goals is nothing new: consider the Ten Commandments, the U.S. Bill of Rights, or even the rules for good games. Michael Jordan would never have dunked if James Nesmith had set the height of basketball hoops at 25 feet instead of 10. Hank Aaron wouldn’t have hit 755 home runs if the

Norman, Linus Pauling, Jonas Salk, Ravi Shankar, and Edward O. Wilson. Instead of doing clinical research with probes and brain scans, he focused instead on the innovators’ individual insights. He wanted to understand their perceptions of innovation, unfiltered by the often stifling and occasionally self-defeating rigors of hard science. One goal was to understand epiphany and how it happens; through his research, he observed a common pattern. Epiphany had three parts, roughly described as

myth of epiphany, Ideas never stand alone, Ideas never stand alone, Ideas never stand alone, Ideas never stand alone, Ideas never stand alone, Ideas never stand alone, Ideas never stand alone, Beyond epiphany, Beyond epiphany, Beyond epiphany, Beyond epiphany, Beyond epiphany, Beyond epiphany, The truth about serendipity, Epilogue: Beyond hype and history connections to previous ideas, Ideas never stand alone, Ideas never stand alone, Ideas never stand alone, Ideas never stand alone, Ideas never

Framing problems to help solve them, Framing problems to help solve them, Exploring problems with prototypes, Exploring problems with prototypes, The truth about serendipity, Exploring problems with prototypes, The truth about serendipity, The truth about serendipity, The truth about serendipity, Measuring innovation: the goodness scale, Step 1: Refine your idea analyzing problem solved by your innovation, Step 1: Refine your idea coming up with problem to solve, Ideas never stand alone

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