You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

Chris Goward

Language: English

Pages: 378

ISBN: 2:00165200

Format: PDF / Kindle (mobi) / ePub

You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

Chris Goward

Language: English

Pages: 378

ISBN: 2:00165200

Format: PDF / Kindle (mobi) / ePub


Learn how to convert website visitors into customers
Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. • Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates• Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods• Helps you learn what to adjust, how to do it, and how to analyze the results• Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics• Author has used these techniques to assist Fortune 500 clients
You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.

Critical Care Medicine (2005 Edition)

BRS Embryology (Board Review Series) (5th Edition)

Scientific American Inventions and Discoveries: All the Milestones in Ingenuity From the Discovery of Fire to the Invention of the Microwave Oven

The Ethics of Protocells: Moral and Social Implications of Creating Life in the Laboratory (Basic Bioethics)

 

 

 

 

 

 

 

 

 

 

 

Now, the focus will shift to your specific optimization opportunities. The most important take-away from this chapter is that having a process for developing hypotheses is more important than any one-time tips or recommendations. You’ll learn how to use the Landing page Influence Functions for Tests (LIFT) Model to create and categorize problems, convert them into valid and actionable hypotheses, and then use those hypotheses to create awesome tests that improve the results from your marketing.

Create Valid Hypotheses . . . . . . . . . . . . . . . . . . . . . . . . . . . 109 The Hypothesis Structure Good to Great Hypotheses 110 111 Tips to Get Your Testing Started . . . . . . . . . . . . . . . . . . . . . 112 Chapter 5 Optimize Your Value Proposition 113 The Value-Proposition Equation . . . . . . . . . . . . . . . . . . . . . . 114 Your Visitor’s Perception Filters . . . . . . . . . . . . . . . . . . . . . . 115 Tangible Features . . . . . . . . . . . . . . . . . . . . .

established strong relationships with top-tier suppliers, carrying an extensive range of leading recreational, automotive, and marine GPS products for consumer and business markets. GPS Central operates the http://gpscentral.ca online store and an offline retail location. It’s also aggressively expanding its online presence in the United States and internationally.

website that generates more business and has great design, all while avoiding the risks of a website redesign. Do you manage a company or division? This book will inspire your entire marketing team to use the principles and techniques of scientific marketing to make better decisions and achieve industry-leading results. Everyone who wants to improve your marketing results: You Should Read This! What’s Inside Here is what to expect in each chapter: Chapter 1, “Why You Should Test That,” shows why

marketing insights. Chapter 13, “Strategic Marketing Optimization,” is your call to action to become your organization’s SMO champion and advocate a culture of continuous improvement. xxvii u  I n t ro d u c t i o n Chapter 6, “Optimize for Relevance,” shows how to optimize the four aspects of relevance—source, target audience, navigation, and competitive—and includes an e-commerce case study of a dramatic home page redesign test and another multivariate test case study. The Color of

Download sample

Download